21c Museum Hotels (yes this is the correct title) have been making waves across the southern and mid-western US as the first establishments of their kind. According to 21c 's website, "The 21c story begins in Louisville. Laura Lee Brown and Steve Wilson, native Kentuckians, sought to marry their passion for contemporary art with a desire to make a considerable contribution toward revitalization efforts in downtown Louisville". The building is literally a museum with 91 hotel rooms, making it the first boutique hotel in Louisville. There are also 21c Museum Hotel establishments in Durham, Oklahoma City, Lexington, Bentonville and Cincinnati - all seemingly unlikely locations for artistic revivals. This innovative concept is doing pretty well (congrats!! ) as we saw a segment by Conde Nast Traveler featuring 21c on the Today Show.