Millennials are the new target audience of almost every industry. Millennials are the generation that have received the most marketing attention - and for a very good reason. By 2020, more than half of the money spent in the travel industry will come from millennials. They are the first generation of people to fully embrace social media for more than just personal pleasure. Millennials consistently turn to platforms such as Facebook, Instagram, Foursquare & Yelp for information on hotels and travel. An article posted on Daylighted.com last year focused on general expectations that this generation has when booking hotels. For example, millennials prefer lifestyle hotels (think creative, vastly different from a traditional chain), close proximity to culture and incorporation technology. Read more here.