According to a Wall Street Journal article,
"Bill Marriott, the 82-year-old chairman of Marriott International, the $19 billion hotel-management company, is done with flowered drapes and white tablecloths. In place of fusty bedspreads and fluffy carpets, he wants most of his 200 new luxury and lifestyle hotel projects to be filled with sleek flat-screen TVs, hardwood floors and hopping bars."
Bill Marriott continues - exclaiming, "we've got to be cool!" and announces the launch of Moxy hotels in 2015.