Sleep. Ace might just be onto something.

I am one of the lucky ones to have actually known Alex Calderwood, creator of the Ace hotel concept.  What Ace is and how it does it is not readily understood by those outside of the industry, but just reading the short paragraph on the company's home page says a lot.

"Ace Hotel is a collection of individuals — multiple and inclusive, held together by an affinity for the soulful. We are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energized, human."