This week makes the beginning of Doug Evan's new startup, Juicero . The product for sale is a juicing machine, but not just any juicer. Juicero's juicer never has to be cleaned but is reliant on WI-FI and a smartphone app. What about people without a smartphone? Do they even exist? Are they worthy of these carefully crafted raw juices? We are not quite sure ourselves. Juicero juicers are currently only available in California (they always get the good stuff first) but will be rolling out nation-wide soon. Head to Juicero's website to learn more about this crème de la crème machine.