These days brunch is more than just a meal. Brunch is an all en-compassing event, running on average 2 hours in length or more. Brunch is the perfect time to catch up with friends - mostly to discuss who's Saturday night was the most outrageous. Drinking in an appropriately lit restaurant during the daytime over chit-chat is much more acceptable than meeting friends for drinks at a bar on Sunday at 2pm. The significance of brunch has reached an all new level in Los Angeles. On August 14, the first ever BrunchCon will be taking place. Including chef demos and brunch food vendors - we cannot even fathom the variety of mimosa inspired cocktails and diversity of avocado toasts which will be present. Tickets go on sale May 1.