A few days ago the New York Times published an article covering the recent uproar in Britain over newly straight shaped croissants. Tesco, one of Britains supermarket chain retailers, claims that sales of crescent shaped rolls have been falling due to the challenging task they pose for being buttered (or jellied). Harry Jones, Tesco's croissant buyer stated, "The majority of shoppers find it easier to spread jam, or their preferred filling with a single sweeping motion. With the crescent shaped croissants, it's more fiddly, and most people can take up to three attempts to achieve perfect coverages, which increases the potential for accidents involving sticky fingers and tables".
It seems that the resulting uproar over the change in shape insinuates consumers would much rather risk having sticky fingers than eat a not-so-crescent croissant.